ROI is the driving force behind most companies, but at the same time, the most feared by the difficulty for many, its measurement, as accuracy here is very difficult to obtain.
The argument is often expressed is that any customer, after seeing an offer by us, he runs into a store to purchase, but discovers, is recorded in memory and acted upon at a later date much later, with the margin of error is very high ROI. 
However, measuring the ROI can be a boon for sellers and here we share some reasons why. 
2 - Help to optimize resources. The marketing is available in multiple channels and to know which ones are the results really give us is always a factor for value for money. 3 - Increases risk thoroughly. If we can monitor the performance of our campaigns, we are more comfortable making decisions or risks that would otherwise not do. The limit allows us to measure would raise costs or as a result have our marketing campaign.
4 - Improvement of the budget. This is the most difficult budget to invest in channels that we can make it difficult to reach our target audience. Given the actual data in hand, we have many more opportunities to find the niche that we target.
5 - Best survey. The ROI helps companies to anticipate and prepare for the future.
6 - Food for the operations side marketing. Measuring the ROI of marketing allow us to feed our case studies, blogs, technical papers, and there learning that would otherwise be more difficult to obtain.
7 - Better strategies. If we have good information on hand to evaluate and analyze results easily, we can work on improving the overall marketing strategy, adding different elements to make it more dynamic and practical.
With this we can conclude that the only reason for not wanting to measure the ROI is the fear to face with him, but even in the worst case, we will radically change the course so that we can only bring benefits, regardless of the perspective from which to see it.
Article published by PURE AND MARKETING
returned by @ Aucejo
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