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21 Ben McConnell and Jackie Huba Jakob Nielsen and call him "Inequality Parcipation
" or "unequal participation" The idea is simple, social sites, few people actively involved than others The social participation tends to follow a rule 01/09/1990 where:
90% of users are the "public" or onlookers.People tend to read and watch, but do not contribute actively.
9% of users are "editors", sometimes modifying or adding content to an existing topic, but rarely create content from scratch.- 1% of users are "creators" drive large amounts of activity in their groups. and generate a large percentage of new content on the site, discussions, and activities.
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